The Process of Sustainable Decision Making Process at Greenheart Essay

The Process of Sustainable Decision Making Process at Greenheart - Essay Example The main aim of this research essay is to evaluate the decision-making process at Greenheart, a multinational food company which was taken over by another multinational food chain in 2001, which was known as Greenheart Plus after the merger. The research essay will be analyzing the environmental investment decision making policy at Greenheart, which was entrusted to the CEO whereas it was delegated to TMT (a group of corporate top management team} and will be evaluating who was the best environmental decision maker, whether the individual CEO or the group team of TMT. It is to be observed that at Greenheart, much significance was given to environmental sustainability whereas at Greenheart Plus, much significance was given to the economic sustainability. Greenheart Plus relegated the environmental sustainability to the backyard by giving more significance to the economic sustainability as its core business –decision making process. This research essay employs a sociological out look to spot out two major concerns of the company and also will make two proposals for the efficient decision –making of the company in the near future. The Process of Sustainable Business Decision Making Process at Greenheart As per Laclau and Mouffe, the relationship between society and business organizations commenced at the start of 1970s due to materialization of social care movements and environmental activism in the USA, Europe and rest of the world. From the starting of 1990s, the societal care and environmental safety topped the business decision making. This can be evidenced from the new concept of ecological paradigm advanced by Catton and Dunlap in 1980s, which is a complete transformation to ecocentric thoughts from that of anthropocentric thoughts as advanced by Kennelly and Krause (1995).(â€Å"National Research Council,2005†) As per Levinger and Schneider’s (1969) social comparison theory, the people in group clusters act in a different way than individually. The general view is that the collective authority of a group outperforms the individual decision. Despite the individuals who are self-motivated can achieve an extraordinary ingenuity but working jointly as a team can gen erate astonishing outcomes and a better business decision. As per Guindham, as contrasted with individuals, business decisions taken by a group has proven positive as it offers commitment to their tasks. (Mullins, 2005p.569). A business decision may vary from individual to individual. As per â€Å"Herbert A. Simon†, a decision-making by an individual is subject to limits